|About 3 years ago, Doug Davidson was looking to purchase a hot tub. Frustrated with the search, he decided to sell and service hot tubs on his own. Working as a one-man operation, Doug opened Aquatic Spas of Florida. Recently, he moved the business into a new showroom located at 1757 North Nova Road, Unit 102 in Holly Hill, Florida. Aquatic Spas is dedicated to selling hot tubs, chemicals and supplies along with providing maintenance and repair services to their customers.
Doug knows that customer service is the key to success for Aquatic Spas. His customers appreciate that he is a small business and able to be very responsive to them. "My thing is service,” says Doug. “I do it all, sell, service, deliver…everything! And, my customers don’t get a run-around!” he adds with a smile. His customers agree as he has a 5 star rating along with very positive comments on both Facebook and Google Reviews!
Currently, Doug is helping customers with the aftermath of hurricane Irma. “The store had very little damage, just the power was out for a few days,” says Doug. However, while that was a relief for Doug, many of his customers didn’t fare as well. He has been busy servicing and repairing hot tubs for customers whose hot tubs were damaged and flooded. Even prior to hurricane Irma, Doug’s concern was for his customers' wellbeing. As a service to them, he posted information on Aquatic Spas’ Facebook page to help his customers prepare their hot tubs for the coming storm. The posts included practical tips on how to minimize damage and what to do after the storm if they sustained flooding or damage.
When asked what he finds most challenging in his business he responds quickly with, “Finding good help!” He goes on to explain that his company is small and he likes it that way. His focus is on hot tubs, building and maintaining the relationships with his customers without the distractions of a larger business.
In today’s business world, if you aren’t learning and growing, you are going backwards which is something Doug keeps in the forefront of his mind. He is looking to expand his showroom to allow him to stock and display more hot tubs. “I’ve also scheduled more education and training so I’m sure I’m up to speed on everything related to spas.”
Aquatic Spas became a Nordic Dealer Partner in February 2017. Doug has been very happy with carrying the Nordic Hot Tub line. “I really like their basic simplicity,” he states. “I sell it as nothing fancy but great quality!” What also impresses him is the quality of construction and components Nordic uses.
Doug works hard to build and maintain the relationships he has with his customers. If he could share advice with other dealers, it is to keep learning. “Know all about the products you sell but also about what others are selling. You have to show your customers why your product is better.”
Nordic extends a warm welcome to Aquatic Spas and Doug Davidson as one of our newest Nordic Dealer Partners! He can be reached through the website and on Facebook.
A recent trade show exhibit by Aquatic Spas.