|Patrick Landry, owner of Island Spas in Burlington, Massachusetts, is one of those mechanical geniuses that can fix almost anything. Eight years ago, as an owner of a hot tub, he enjoyed the relief and relaxation a hot water session gave him. Then, when his hot tub needed a few repairs, he repaired it. This turned out to be the beginning of Island Spas, where Landry repairs, refurbishes and resells used hot tubs out of his garage. Last year he decided to expand his inventory by bringing in Nordic Hot Tubs as his ‘new’ inventory.
Landry operates Island Spas on a wholesale basis, without a dedicated showroom. This business model allows him to keep prices down and devote more time to refurbishing, delivering and servicing hot tubs. “We feel this gives us a far better pricing and service advantage,” states Landry. “We service and deliver everything we sell and we give great after sale service!”
Being that Island Spas began as a hot tub re-sale operation, Landry states his biggest challenge was finding enough pre-owned inventory to keep in stock. However, now that he is has added new models to the inventory the challenge has changed. “Now we’re looking to improve our marketing strategy and, sincer we're currently working out of a 2400 square foot space, we need to find a larger, affordable location,” says Landry. “The location may turn out to be the biggest challenge.”
This year has already been a strong sales year for Island Spas. “Yes, but we are always looking to sell a larger volume of units,” states Landry. He knows that moving to a larger location will allow him to display more units and increase his sales.
One of the techniques Landry uses to increase his sales and fully use his current location is to host truckload sales. By bringing in a truckload of hot tubs he temporarily increases Island Spas inventory without making a permanent space commitment. Landry’s customers benefit in that they can view a wider selection of hot tubs, purchase with discounted prices and enjoy a quick turnaround on delivery.
Nordic Hot Tubs have been a good fit for Island Spas. “I really like their simplicity, quality and reliability,” says Landry. “I don’t have to test Nordic’s when they come in and they don’t have field problems!”
When asked what advice he has for other dealers, he pauses. “I’m kind of new at the retail game but I do see that most pool and spa stores focus more on pools than spas. There is a lot of potential there so, I guess I would have to say don’t ignore that potential!”
Island Spas is hosting a Nordic Truckload Sale Event from April 28 – 30, 2017 at 83 Alexander Road, Unit 7 in Billerica, Massachusetts. Join Landry and the Island Spas Sales team at as they offer an expanded selection of hot tubs to choose from.
For more information, Island Spas can be contacted through the website!