|Royal Billard & Recreation, Incorporated has been located in Hatfield, Pennsylvania since 1982. Frank and Connie Gorup, founders of Royal Billiard & Recreation, had originally intended to move back to their home state of Kansas to open a billiard supply company. However, plans changed and the Gorups decided to stay in Hatfield and established the business there.
Audra DelConte, one of the Gorup’s daughters, took over the business in 2002. Her passion is to continue to grow Royal Billiard & Recreation but to keep the core values of the family owned business her parents began. DelConte continually researches to provide current, trending product lines, including a variety of gaming tables, bars, barstools, hot tubs and accessories. Under her leadership, Royal Billiard & Recreation maintains loyal vendor, customer and employee relationships.
Dave Fly, a sales person for Royal Billiard & Recreation is very proud of their reputation within the local community and in the industry. “What sets us apart from the competition is our service, both during and after the sale,” states Fly. “We make sure we understand our customers and get them into the right products.” To further ensure customer satisfaction, Royal Billard & Recreation offers a 10% lifetime discount on chemicals, covers and accessories to hot tub customers.
DelConte knows that when a customer is happy they tell their friends and family so, she began a Customer Referral Reward Program. “If a customer refers a friend, and the friend purchases a table or hot tub, we send our original customer a gift card,” states DelConte. “Plus, after each sale the sales person sends their customer a personal Thank You note to thank them for their purchase!” adds Fly. Both DelConte and Fly feel this ‘hands on’ approach to customer service keeps customers loyal to Royal Billiard & Recreation.
As an experienced and established company, Royal Billiard & Recreation has weathered the many cycles of the market. Fly states, “There are many things we have to be aware of but it always comes down to getting new customers in the door.” To get their name in front of potential customers, DelConte strategically plans advertising campaigns. “Audra is also very aware of how social media helps our business and we have a group that does that for us,” states Fly. “Even though we do a great job of public awareness,” Fly says with a laugh, “I’m still shocked to hear someone say they didn’t know we were here!”
Looking forward to 2017 Fly states, “Our main goal is to surpass last year’s sales figures.” Although 2016 was a great year for Royal Billiards & Recreation, Fly knows they can make this year even better. “As long as the state of the economy holds, we’ll do great!”
Royal Billiard & Recreation has been a Nordic Dealer Partner since 2004. Fly enjoys selling the product because of the simplicity and reliability of Nordic Hot Tubs. “We know the phone doesn’t ring after we sell a Nordic,” says Fly with a grin. “They are simple to operate and so reliable. We rarely have a service related call on a Nordic tub.” DelConte says her service tech agrees, “When it was time to replace my old hot tub, our Service Tech made sure I replaced mine with a Nordic. He wasn’t even familiar with Nordic until we introduced him to the line . . . he is so impressed! He tells us they [Nordic] are easier to work on than most and by far the most economical to fix . . . a really great value!”
Fly gives this advice to dealers, “Find new ways to get new business through the door. Audra is great about staying on the forefront of trends. She makes sure our showroom stays fresh with updated products. The customers can tell! Don’t let things start to look old and dated.”
Audra DelConte and the Royal Billiard & Recreation Sales Team can be reached through the website or find them on Facebook.