|Mark Dabney has a keen eye for how things work. While employed in upper management for Southern Railroad, he had to make sure things got to the proper place, intact and on-time. Now, as President and Owner of Tropical Spas in Panama City, Florida, Dabney applies the same principles to the pools, spas and accessories he sells.
Dabney knows that to keep Tropical Spas strong, he and his staff need to bring 110% every day. “We ensure the customer is ASOLUTELY happy,” states Dabney. He adds, “Because we SELL happiness!” It’s that personal touch along with great pricing that fosters and maintains the loyal customer base that Tropical Spas enjoys.
Competition from the internet and big box stores is something Tropical Spas experiences daily. When customers come in who have been price shopping at big box and internet stores, Dabney tells them, “You can buy off the internet, but it’s not the same quality. You will get what you pay for.” His second point with these customers is service. “When you have a problem with your hot tub, the internet guy doesn’t answer his phone,” states Mark. “And, when your product isn’t working you forget what a great deal you got on it.” This is the reason Dabney only puts high quality, US made products in his showroom. He is confident that what he sells is well-made, priced right and the manufacturers stand behind the warranty.
Tropical Spas is looking toward expansion in 2017. To help with the expansion, Dabney recently brought his son, Chris, into the business. “Chris does everything right now,” quips Dabney. “From being our Finance Manager to sales, maintenance and delivery, he is learning it all.” Dabney also is looking forward to increasing their presence on the internet with a new website. “Chris is designing this right now,” states Dabney. He is hoping to take it live within the next four to five months. This will help customers find them more quickly and let them know about all the products and services Tropical Spas offers.
Tropical Spas has been a Nordic Dealer Partner for about the last 8 years. Dabney recalls that when Nordic and Tropical first started working together, Maurizio Vozza, President and CEO of Nordic Products, made a personal phone call to him to discuss some of the details. “I’m always impressed with how professional Nordic is to do business with,” says Dabney. He goes on to say he enjoys the quality, durability and simplicity of Nordic Hot Tubs. Dabney quickly conferred with his maintenance person and they concluded, “We haven’t really worked on a Nordic. Oh, wait, I think we changed a motor once.”
Dabney gives this advice to other dealers, “Be honest and up front with your customers. Stand behind your products!” It’s worked for Tropical Spas for 33 years and Dabney will continue to build on that.
Dabney and the Tropical Spas Sales Team can be reached through the website or find them on Facebook.