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Family Pools

Posted in Dealer Spotlight

In 1975, Ken and Pam Uhler began a fledgling pool company in their garage in Ashland, Ohio.  Forty-one years and 2 generations later, Family Pools has expanded to 2 locations, one in Ashland and the second in Wooster.  

Mary Pheneger, one of the Uhler’s two daughters and the Store Manager of the Ashland location, is very proud of how Family Pools has evolved.  “Dad and mom began working out of the garage and now we have 3 generations working in our 2 locations and we have 11 employees.”  Pheneger’s sister, Becky Macar, manages the Wooster location.

Over the years, Family Pools diversified the products they carry and install.  Realizing that hot tubs and other products sold well in addition to pools, they have added multiple products that help to turn a backyard into a private oasis.  Some of the products they sell and install are in-ground and above-ground pools, hot tubs, saunas, toys, games and chemicals. 

Pheneger knows that what sets Family Pools apart from the competition is their customer care.  She states, “We take the time to teach our customers about water care – we begin our relationship there.” To keep the level of customer care high, they offer off-season training to their sales team.  Pheneger knows that an educated team is one of Family Pools’ best assets.  “We have always had a caring staff and because of that we have lasting relationships with our customers.”

Over the years, Pheneger has weathered the ups and downs of being in business.  “Obviously, the economy changing is a big one” she states. “Staff loss can also be hard.”  In addition, she finds that keeping on top of the programs they offer can be challenging.  “But, we work very well to overcome our fears and keep things going smoothly!” she adds.

One of the things Pheneger is looking forward to is strong hot tub sales. Family Pools has just come off the Fair season where they had a great presence.  “That really helped to promote us and keep our market up” says Pheneger.  She is also very excited to be able to deliver the sold tubs with the new trailer they purchased.

Family Pools has been a Nordic Dealer Partner for almost 10 years.  Pheneger is very pleased with the quality of the Nordic products and support. “The dealer support we get from Nordic, as far as servicing is top quality!” she states.

When asked what advice she would give to other dealers, Pheneger responds, “I LOVE selling hot tubs! So, my advice is to love what you are doing and have a passion about it!” She goes on to say, “Give your customers what they are looking for.”

The Family Pools Sales Team can be contacted through the website and they are also on Facebook!
      Family Pools LogoFamily Storefont USE THISFamily Pools is located at
1673 Claremont Ave, Ashland OH.

Mary n Rachel 2Mary and Rachel Phenenger, the 2nd and 3rd generation of Family Pools.