|Starting as a decorative concrete company in 2000, Signature Pool & Spas has grown into a successful pool and spa company. While working on pool aprons and concrete walkways, Brian and Kelly Clarke realized they had all the skills to become ‘dream specialists’ and create a little piece of paradise in their customers’ backyards. So, as the new millennium began, they began their new business venture, Signature Pools & Spas in North Kingstown, Rhode Island.
In 2005, the Clarkes made the decision to add a retail component to the business by bringing in hot tubs and grills to round out their product line. Kelly feels that being a ‘one-stop’ pool and spa shop is what sets Signature apart from the competition. “We can do everything for the backyard, from building the pool, patio and hot tub, to low voltage lighting.” She adds, “We can even do the plantings if that’s what the customer wants done!”
One of the biggest challenges Clarke faces in business today is staffing. She states, “In a small business we seek out people that want to work and want to stay with the company even if winter layoffs happen. We take good care of our employees but when you get that one ‘glowing star’ you do a little extra for them!”
This year has been a very busy year for Signature Pools & Spas which is a good thing. However, Clarke’s second largest challenge is not having enough time to accomplish what has to be done throughout the day. “Can we just add an 8th day?” she quips.
For the rest of this year and into the next, Clarke’s vision for Signature is focusing on continuing their growth as she states, “We are looking forward to more growth, more sales and happy customers.”
Signature Pools & Spas has been a Nordic Dealer Partner since 2010. Clarke states they looked at a lot of products but found Nordic to be the best fit for Signature. “My favorite thing about Nordic is the Warranty,” states Clarke. She is also very pleased with how she feels Nordic listens to dealers. “My second favorite thing is the integrity of the company. They make a quality product and the company is, hands-down, the easiest vendor to work with,” she adds.
When asked if she has advice for other dealers Clarke responds, “Work with other dealers and not against them. If we become a united front and don’t undercut each other, we can only make things better for all of us.”
Join the Clarkes and the outstanding Signature Sales Team as they host a Nordic Truckload Sale this Friday through Sunday, September 15 – 17, 2017!
For more information, contact Signature Pools & Spas through the website. They can also be found on Facebook and Twitter.