|When you are good at what you do but a car accident throws you a curveball, what do you do? Well, for Adam Burke, it was his start into the hot tub industry.
Twenty-three years ago, Burke was looking for a hot tub to help provide relief from injuries he received in a car accident. “I saw some really bad hot tub sales presentations,” says Burke. It got him thinking that he could do that, and do it better. And so, Atlanta Spa & Leisure was born.
Burke and his wife Kim met indirectly through the business as she worked for his chemical distributor. “I ordered supplies from her over the phone for about a year then I heard she was really, really ridiculously good looking so I pursued her relentlessly until she agreed to marry me,” quips Burke. I guess you could say the rest is history!
Atlanta Spa & Leisure began in Doraville, Georgia and in 2009 they expanded into the Cumming store but not by choice. Burke again made a great outcome from an adverse situation as he relates, “We had to expand as a defensive move. We owned the building and lost the tenant so we needed to fill the space. It was the exact opposite of awesome.” But, as he now admits, it was a good move for him and the business.
The business philosophy that Burke has for Atlanta Spa & Leisure is to treat the customer the way you want to be treated. He feels that when you do the right thing, your customers come back. “Half of our business is repeat customers and referrals, so after 23 years, it seems to work well” he states.
One of the things that Burke finds most challenging is creating systems that work and make things run smoothly. “Just because you are a good salesman doesn’t always make you a great manager” says Burke. “You have to have better systems.”
These last few years have been good for Atlanta Spa & Leisure. However, one of the things that Burke is looking forward to this year is for the election to be over. “Don’t get me going on that” he chuckles. His outlook is that 2017 is going to be ‘awesome’ regardless of what happens in the election.
Burke is very pleased with Nordic Hot Tubs. He brought the Nordic line back into his showroom about 3 years ago. He has high praise for Nordic when he states, “They [the hot tubs] don’t break! I like their simplicity and that they are a good, solid product made by good, solid Mid-Western folks!”
What advice does Burke have for other dealers? “Realize that before your business can improve, you have to improve” states Burke. He takes his own advice as he is currently re-reading the book, The E-Myth Revisited by Michael Gerber.
One more piece of advice Burke gives is “Never give up!”
Adam and Kim Burke and the Sales Team at Atlanta Spa & Leisure can be reached through the website and on Facebook.