|The year is 1910. The Boy Scouts are founded by William Boyce. William Taft, then President of the United States, begins the tradition of throwing out the first baseball of the season. The Steepleton brothers, Clyde and Claude, establish Steepleton, a billiard and bowling supply company in Louisville, Kentucky.
Today, Steepleton is still one of the oldest billiard retailers in the United States! However, over the years they have diversified their product lines to include basketball goals, swing sets, barstools, trampolines and hot tubs. With two locations, one in Louisville and one in Lexington, the staff at Steepleton are always ready and able to help customers choose which products fit their lifestyle.
Steepleton takes pride in standing out from the crowd in the home entertainment industry. General Manager, Allison Graven states, “What sets Steepleton apart is our Service and Quality. We service all products that we sell and we only sell quality products!” Graven says they are careful about which products are brought in to sell. “It’s a very selective process” she states.
Graven and her staff also care for the customers all throughout the sales process. Customers receive personal and individual attention with sales, delivery and installation of the product they purchased. “At delivery, our installers offer the customer instruction about operation or chemicals or whatever, at the customer’s house,” says Graven. “And, if they have any other questions we tell them to give us a call or stop in.”
As a business that has been going strong for 106 years, Steepleton has weathered many economic storms. One of the most recent was the recession in 2008. However, Graven states, “It was a very good learning tool! We learned how to operate as a company much more efficiently!” When asked what measures were taken to ensure the survival of the business, she responds, “We cut back and we realized that some things we didn’t need. We figured out what was important and we operated leaner and stronger.”
Keeping a business current with trends is an important aspect of Graven’s job. This year she is working on their website. “We have partnered with a local web development company and are upgrading our website to include some e-commerce with some of our products.” Graven also keeps them current on Facebook, Twitter and Instagram!
Steepleton has been a Nordic Dealer Partner for the last 10 years. “We brought hot tubs in when Maurizio stopped in one day!” states Graven. “Although he was with another hot tub manufacturer at the time, we developed a great working relationship and brought Nordic in when we could.”
Graven likes the dependability and simplicity of Nordic Hot Tubs. “It cannot be beat!” she states. “Customers love the turbo [whirlpool] jet. We like Nordic because it’s easy to sell and understand.”
When asked what advice she has for other dealers Graven states, “Try new things all the time! Try new types of sales, different events, things like that to get customers in the door!”
Allison Graven and the sales team at Steepleton can be reached through the website. Follow them on Facebook, Twitter and Instagram!