Print

Pool Works, Inc.

Posted in Dealer Spotlight

Just south of Green Bay, deep inside Packers' Territory, is the suburb of DePere, Wisconsin.  It was here, 29 years ago that David and Connie Kubiak made the decision to open Pool Works, Inc.  David had worked for his family’s pool business but he and Connie knew the time was right to strike out on their own.  Pool Works grew from small beginnings to currently employing anywhere from 20 to 40 employees in season. 

Pool Works, Inc. offers full sales and service for retail and construction of pools and spas. “We are able to better serve our customers because we service our own products.  We always go the extra mile” states Timm Seehafer, Retail Manager. 

Seehafer has been with Pool Works for approximately 7 years and makes sure his sales team and his customers stay on top of the current trends in the business.  “We hold Pool Schools for our customers, our techs are trained and certified and we attend shows to see what’s out there.  We are all about keeping up with change!” states Seehafer.

Seehafer knows his customers depend on the personal, face-to-face, high-quality service his staff gives.  This helps overcome competition from internet sales sites. “Internet competition is a big thing these days,” he states.  “but Pool Works doesn’t really do a lot of advertising.”  They do keep a presence on the internet with an interactive website and a Facebook page.  “We also have a huge LED sign up along I-41 which pulls in a lot of traffic.”  Their sales are typically generated through referrals or repeat business and , as Seehafer says, "the quality installations Pool Works does are the best advertisments."

Typical Pool Works, Inc. customers are long-term and repeat customers.  Seehafer states, “Some of our long-time customers don’t say ‘which one am I getting’, they say ‘which one am I getting from Pool Works?’ Seriously!”

A concern he faces is overcoming the poorer quality work from some smaller fly-by-night construction companies.  “Pool Works takes great pride in the high quality products we deliver.  We sell based on the quality products we carry. It’s not always about the lowest price!”

Within the last year, Pool Works has invested in a remodel and expansion of their existing building at 765 Lawrence Drive.  “This has all of us beyond excited!” says Seehafer.  One of the beautiful features of the ‘new’ showroom is the poured epoxy resin ‘river path’ that winds through the displays.  During the slower days of last winter, Seehafer and the Pool Works crew learned how to mix and pour the epoxy floor. “We are very happy with how it turned out!” he states.

Pool Works is a newer Nordic Partner, having just added the line in early 2016. However, Seehafer is happy they made the decision to go with Nordic Hot Tubs. “The dealer support is amazing!” he states.  He also feels that the value is “huge” based on the features, build quality and attention to detail that goes into Nordic Hot Tubs.

If Seehafer could give advice to other dealers he states, “Evolve! Change! Do not be afraid to change and know that what worked 10 years ago will not work today!”  

Pool Works, Inc. and Timm Seehafer can be contacted through the  website.  You can also find them on Facebook!

      PoolWorksLogo Pool Works StorefrontPool Works, Inc. located at
765 Lawrence Dr, DePere, WI.


PoolWorks ShowroomRiverSMThe beautifully renovated showroom.

APoolWorksShowroomRiver2SM The interior of Pool Works, Inc.

PoolWorksShowroomPoolSMA Nordic Hot Tub displayed next to the showroom pool in Pool Works.