Soo Fireplace and Stone

Posted in Dealer Spotlight

Nestled along the St. Mary’s River and 3 blocks south of the world-famous Soo Locks in Sault Ste Marie (pronounced: Soo Saint Marie) Michigan, Soo Fireplace and Stone has been going strong for over 30 years.  Opened in 1981 by Don Earl, Sr. Soo Fireplace and Stone builds and installs HVAC systems, hot tubs and everything to do with hearth products.  Earl, Sr. founded the business on the ethic of keeping the customers satisfied, happy and comfortable.  Don Earl, Jr. makes sure that the guiding principles his father founded the business on are still in practice today.

Bill Smart, Sales Manager for Soo Fireplace and Stone, states, “The thing that sets Soo Fireplace apart is high service…good quality service.”  Smart knows that, as is the case with so many smaller family-owned businesses, they have to stay ahead of the competition in order to retain customers and attract new, loyal long tern customers.  “The family ethic shows in our work,” states Smart. “We have around 14 full time employees who are long term and well- trained.”

That’s not to say there haven’t been obstacles for Soo Fireplace and Earl, Jr.  Smart indicated the recession of 2008 hit them quite hard.  “But, we were careful during that time,” says Smart. “We didn’t have to lay anyone off and we didn’t take out any loans.”

Smart is looking forward to a great 2016 for Soo Fireplace and Stone.  “We’re going to keep doing what we’re doing,” states Smart. “We’re getting more efficient and organized with more storage.” Smart adds with a chuckle, “We’re always looking forward to making more money!”

Soo Fireplace and Stone joined the Nordic family about 3 years ago.  It was a good decision according to Smart. “We like the fact that their made in Grand Rapids. We’ve been to the factory and it’s clean.”  They know the tubs will be shipped and arrived in good condition. “We also like that they offer additional Nordic Wrap insulation” states Smart. “I also like the longevity of the shell, the fact that there are minimum service calls and that the Nordic brand is affordable and easy to sell.”

To make and keep good customers over time, Smart advises other dealer to be honest. “The customer must know what they are getting. If you don’t know something, find it out!”

Don Earl, Jr. along with Bill Smart and the Soo Fireplace Sales Team will be hosting a Nordic Truckload Sale this coming Thursday, May 19 through Saturday, May 21, 2016.  Joining them will be Rusty Hendges, Nordic’s Regional Sales Manager for the Upper Great Lakes Region.  Join them from 8 am through 5 pm for some of the best deals on Nordic Hot Tubs!

Soo Fireplace and Stone can be reached through the website  or find them on Facebook!  
      Soo Fireplace Logo Soo Fireplace staffThe Soo Fireplace and Stone Team.