Aurora Pools & Spas

Posted in Dealer Spotlight

Aurora Scott 1        Scott FarmerFor 35 years Aurora Pools and Spas has been selling, installing and maintaining pools and hot tubs in the Lexington, Kentucky area.  Founded by Scott Farmer, it is a family owned and operated enterprise employing up to 12 full-time employees in peak season. 

Aurora Pools and Spas is one of the area’s largest home recreational products retailer.  They offer in-ground and above ground pools, hot tubs and saunas, billiard and game room furniture, tanning beds, stoves, fireplaces and all the accessories for making your backyard a place to enjoy. 

Chadd Farmer, son of founder Scott, is very proud of Aurora Pools and Spas.  When asked what sets Aurora apart from the rest he quickly answers, “The fact that we’re family owned and have exceptional customer service.”  Aurora’s stated goal is to offer customers “the best products at the lowest prices and support our products with exceptional service.”  Farmer indicates they have 3 service vehicles that are on the road daily to ensure the customers’ needs are met.

As in every business, Aurora Pools and Spas has had challenges.  Farmer feels the biggest challenge for them is finding and keeping quality help.  He indicates this isn’t just a recent trend but they have faced, and overcome, this challenge from the beginning.  Rusty Hendges, the Nordic Territory Sales Rep for Aurora Pools and Spas agrees, “Aurora is a great store with a great staff.  They have a lot to offer customers and they do it very well!”

Farmer is anticipating 2016 to be a good year for Aurora Pools and Spas. His optimism burns bright as he is looking forward to increasing sales for the year.  A renovation of their facility has just been completed and Farmer is confident this will help his Sales Team work even more efficiently with customers.

Aurora Pools and Spas have been Nordic Dealer Partners since 1996.  Farmer is very pleased with the relationship he has with Nordic. He feels the best thing about Nordic Hot Tubs is the simplicity of the product.  The Nordic tubs are a straight-forward hot tub and require little maintenance.  That makes Farmer happy! 

When asked what advice he would give to other dealers, Farmer is quick to reply, “Take care of your customers!”  Great advice from a business person with a lengthy track record proving his words are put into action.

Contact Chadd or Scott at Aurora Pools and Spas through the website.  Find them on Facebook or follow them on Twitter

      Aurora LogoAurora StorefrontAurora Pools & Spas Storefront at
1512 Colesbury Circle, Lexington, KY.

Aurora InteriorShowroom Interior at Aurora Pools & Spas.