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Locey Swim and Spa

Posted in Dealer Spotlight

Nichole croppedNicole LoceyLocey Swim and Spa is located in the greater Kalamazoo/Portage area of Southwest Michigan. 

It all began in 1979 when Paul Locey decided to establish Locey Pools.  Now, 37 years later, they have expanded to 2 locations and have 8 full-time employees. 

Nicole Locey, Paul’s daughter, is very proud of their business.  From the moment customers enter the front door, Nicole and her team do everything they can to make it a positive experience.  She realizes first impressions are key.  “We have a clean showroom” states Nicole.  She knows that if the showroom isn’t a nice place to be, people won’t stay there very long.

The Locey Swim and Spa team gives exceptional customer service.  Says Nicole, “We greet the customer and learn about them.  We make it personal and kind whether it’s 1-to-1 in person or on the phone. Some [customers] just come to visit and we have fun!” Nicole says with a laugh.

The biggest challenge Nicole sees for her business is online competition.  She overcomes that with a positive attitude, personal service and quality warranty work.  Nicole knows that customers want value for their purchase and she knows Locey Swim and Spa delivers that value.

Locey’s always services the products they sell.  “If we can help with any other service we will do that too!” states Nicole.   Through this they receive a lot of word-of-mouth recommendations.

Nicole is looking forward to offering fun, new products this year.  She is increasing Locey Swim and Spa’s social media presence on Facebook and Twitter and they are in the process of updating their website.  “We have to keep up with the times” stresses Nicole. 

Locey Swim and Spa is relatively new to Nordic, having been a dealer for just over a year.  Nicole is very happy with the reliability of Nordic Hot Tubs.  “The manufacturing and build is reliable.  There are fewer service issues” says Nicole.  “And they are made in Michigan…gotta LOVE that!”  She feels the quality is consistent and the company has great customer service.   “When we call in we get a live person and an answer.  If I leave a voice mail, I get a call back soon!”

If Nicole could advise other dealers, she would encourage them to stock a variety of models.  “Take a chance even if you’re not sure about a model.  You might be surprised!” says Nicole.  Locey also stocks parts for quick service.  “Quickly take care of your customers – old and new.” Nicole states.  “Oh, and take advantage of Home Shows and keep those brochures stocked! “

To contact Locey Swim and Spa you can find them on the website or find them on Facebook.

Also check them out on Twitter!





      Locey LogoWest Main KzooLocey Swim & Spa on West Main in Kalamazoo.
Lovers Lane PortageLocey Swim & Spa on Lovers Lane in Portage.
Emp cropNicole and the staff at Locey Swim and Spa are ready to help!
Pictured L to R: Aby Stevenson, Jason Fletcher, Julie Boulter, Nicole Locey, Jim Brown.

Nordic W MainWest Main location showroom.
Nordic W Main 3
Hot Tub display at the West Main showroom.