Shoreline Hot Tubs & Saunas was founded by William Jacques over 15 years ago. Since opening its doors, the company has grown into 2 locations with one part-time and three full time employees ….all family members! The original location is at 557 Boston Post Road in Orange, Connecticut. The second location is also on Boston Post Road but is about 35 miles away in Westbrook. William is looking forward to adding a third location by the end of 2016. |
Limiting Shoreline’s focus to hot tubs, saunas and accessories allows William and his staff to be highly specialized in their knowledge and training. “It’s important to keep current on training for both you and your employees” said William. “Customers need to feel confident that you know what you’re talking about.”
Ask William what sets Shoreline Hot Tubs & Saunas apart from the competition and he is quick to respond, “Our deliveries and installs!” Shoreline personnel offer free, next-day, on-sight demo and training for the customer after the customer purchases a hot tub or sauna. “We give them a spa or sauna ‘school’ at their house, with their own hot tub or sauna” stated William. He feels strongly that this has increased after-sale customer satisfaction.
Nordic Products was added to Shoreline Hot Tubs’ product line about 10 years ago and William is very satisfied with his decision. “Nordic has great customer service, great pricing along with excellent sales and technical support” he stated. “One call does it all!”
When asked what advice he would give to other dealers William said “Keep up the training – stay educated in the field! Your staff, sure…but also yourself as a business owner. Keep up on technology!”
Contact Shoreline Hot Tubs and Saunas at the Orange Store or at the Westbrook Location. Also, visit their Facebook Page!