Locey Swim and Spa

Posted in Dealer Spotlight

Nichole croppedNicole LoceyLocey Swim and Spa is located in the greater Kalamazoo/Portage area of Southwest Michigan. 

It all began in 1979 when Paul Locey decided to establish Locey Pools.  Now, 37 years later, they have expanded to 2 locations and have 8 full-time employees. 

Nicole Locey, Paul’s daughter, is very proud of their business.  From the moment customers enter the front door, Nicole and her team do everything they can to make it a positive experience.  She realizes first impressions are key.  “We have a clean showroom” states Nicole.  She knows that if the showroom isn’t a nice place to be, people won’t stay there very long.

The Locey Swim and Spa team gives exceptional customer service.  Says Nicole, “We greet the customer and learn about them.  We make it personal and kind whether it’s 1-to-1 in person or on the phone. Some [customers] just come to visit and we have fun!” Nicole says with a laugh.

The biggest challenge Nicole sees for her business is online competition.  She overcomes that with a positive attitude, personal service and quality warranty work.  Nicole knows that customers want value for their purchase and she knows Locey Swim and Spa delivers that value.

Locey’s always services the products they sell.  “If we can help with any other service we will do that too!” states Nicole.   Through this they receive a lot of word-of-mouth recommendations.

Nicole is looking forward to offering fun, new products this year.  She is increasing Locey Swim and Spa’s social media presence on Facebook and Twitter and they are in the process of updating their website.  “We have to keep up with the times” stresses Nicole. 

Locey Swim and Spa is relatively new to Nordic, having been a dealer for just over a year.  Nicole is very happy with the reliability of Nordic Hot Tubs.  “The manufacturing and build is reliable.  There are fewer service issues” says Nicole.  “And they are made in Michigan…gotta LOVE that!”  She feels the quality is consistent and the company has great customer service.   “When we call in we get a live person and an answer.  If I leave a voice mail, I get a call back soon!”

If Nicole could advise other dealers, she would encourage them to stock a variety of models.  “Take a chance even if you’re not sure about a model.  You might be surprised!” says Nicole.  Locey also stocks parts for quick service.  “Quickly take care of your customers – old and new.” Nicole states.  “Oh, and take advantage of Home Shows and keep those brochures stocked! “

To contact Locey Swim and Spa you can find them on the website or find them on Facebook.

Also check them out on Twitter!

      Locey LogoWest Main KzooLocey Swim & Spa on West Main in Kalamazoo.
Lovers Lane PortageLocey Swim & Spa on Lovers Lane in Portage.
Emp cropNicole and the staff at Locey Swim and Spa are ready to help!
Pictured L to R: Aby Stevenson, Jason Fletcher, Julie Boulter, Nicole Locey, Jim Brown.

Nordic W MainWest Main location showroom.
Nordic W Main 3
Hot Tub display at the West Main showroom.

The Place

Posted in Dealer Spotlight

Andrea Small 2297Andrea Reedy The place to go for hot tubs in Medina, Ohio is The Place, located at 2377 Medina Road.

Starting in business in 1967, Ray and Donetta Klubnik, were the first Troy-Bilt rototiller dealer in the world.   Ray and Donetta had five children, all of which made their careers in the family business.  

As the second generation took the lead and the market changed, the equipment dealership was sold and The Place expanded into hot tubs, hearth, outdoor cooking, and recently patio furniture.  Their 30,000 square foot facility houses 75 hot tubs, 25 burning fireplaces displays, a wide variety of grills, a nine-bay service shop and warehousing. 

“We make it easy, we are the experts, and we offer the best brands. We aren’t satisfied until our clients are!” states Andrea Reedy, President.  She knows that most of her business comes from repeat clients or referrals for these very reasons. “We educate the client” says Andrea. “We give them the tools to make their decision, supporting them before and after their purchase.   Our aftercare program includes Spa Classes where they learn to minimize maintenance and maximize enjoyment!”

The Place focuses on the WELLNESS aspect of hot tubs and swim spas.  Andrea will be speaking at the Global Center for Heath Innovation during the Global Wellness Day Celebration, in June, and the Get Fit Healthy Living Expo, in December, on the health benefits of warm water.  Both events are being held in Cleveland Ohio.  “People need to know that hot tubs aren’t just for relaxation and romance.  Swim spas offer so much more than swimming pools.  Hot tubs and swim spas are wonderful venues for exercise and health improvement.  The benefits of adding warm water to a wellness lifestyle are amazing.  Individuals, families, and communities can improve health and happiness by ‘getting themselves into hot water’ “laughs Andrea.

Another thing that makes Andrea and The Place so successful is her willingness to take a hard look at what they are doing and how it’s being done.   “Like an automobile dealership, we recondition and sell ‘Certified Pre-Owned’units.”  This is one of the many ideas she gets from her brother Ray Klubnik, President of Hot Tub Liquidators in Las Vegas.  “Ray worked in the family business for twenty years and then bravely opened his own store in Las Vegas.  We are very grateful he brought in spas 25 years ago and for his ideas today.” Andrea says with a smile.

The Place has been with Nordic for 25 of their 50 years in business.  “This year is quite a year of celebration for us with our 50th Anniversary!” exclaims Andrea.  “Nordic is easy to work with and they make a great product.  Warranty issues are extremely low.  I know when we sell a Nordic; we are going to have a very satisfied client!”

What advice would Andrea give to other dealers?  “Continue learning and refining your systems!” 

Join Andrea and her Sales Team as they host a Nordic Truckload Sale Event from Thursday through Saturday, June 15 – 17, 2017!  Stop in and get into some hot water with The Place and Nordic!

For more information or to contact Andrea visit The Place or find them on Facebook

      The Place Logo
StorefrontThe Place in Medina, Ohio.
Showroom Nordic 0232View of the showroom.
Showroom Nordic 0190The Place creates oasis areas to display working products.
The Place Employees 12 2015 Small 0086Andrea and her staff are ready and waiting to help.

One of the newly furnished delivery and repair trucks.

Backyard Staycations

Posted in Dealer Spotlight

Nestled along I-65 in Southern Indiana is the town of Sellersburg, home to Nordic Hot Tub Dealer, Backyard Staycations.   Ken, Ellen and Troy Hecker founded the business 19 years ago.  From small beginnings they have grown to employing 15 people in season. 

Backyard Staycations is the place you would go to imagine and furnish your backyard, turning it into a sanctuary.  From pools and spas to grills; from coolers to indoor and outdoor gaming for kids ages 2 to 92!  They will assist you in turning your home into a personalized paradise.  Be careful though, your backyard may become the ‘go-to’ vacation spot!  (You may not want to let that secret out!)

Nathan Couch, General Manager, is very proud of the reputation of Backyard Staycations.  When asked what sets their business apart from the rest, he replies, “A quality reputation!”  On their website is a statement which says they are committed to “providing personal attention to each and every one of [their] loyal and new customers.”  This is a business that is true to their word.  The evidence is the 5-star reviews they have on both Yelp and Facebook!   Their customers rank them as very professional with great service and fair prices. 

As the General Manager, Nathan is always busy with increasing new sales and retaining satisfied customers.  They became a Nordic Dealer approximately 3 years ago and Nathan says, “Thanks Nordic!” He states that his favorite things about Nordic are the reliability and value of the product and the ease of delivery. 

Nordic is also happy that Backyard Staycations came on board!  They hosted a Truckload Sale Event last April and have already booked another for later this year. 

Rusty Hendges, the Regional Sales Manager for the Great Lakes Region, states, “Backyard Staycations is a great business partner for Nordic, with a great location, a beautiful store  and dedicated staff. “

2017 is going to be a great year for Nathan and the crew.  He is looking forward to “providing products to our customers that they see as a blessing for years to come!”

If Nathan could give any advice to other dealers, he says,” Diversify your product lines to include all income levels.”

Backyard Staycations is hosting a Nordic Truckload Sale Event Thursday through Friday, July 13 - 15, 2017!  

Contact Backyard Staycations through the website or find them on Facebook

      Backyard Staycations Logo
Beautiful RainbowA beautiful rainbow over Backyard Staycations in Sellersburg, Indiana.

Interior PanoShowroom Interior at Backyard Staycations.
Nathan and staffThe staff at Backyard Staycations is always ready to help!