Midnight Sun Spa

Posted in Dealer Spotlight

Midnight Sun PhilPhil Nyhusmoen"I started selling Nordic Hot Tubs the day Bill Gibson walked into my 'tent' and told me I was going to sell his hot tubs and there was no way around it!" says Phil Nyhusmoen, owner of Midnight Sun Pools n' Spas. "I agreed with him - you did not disagree with Bill Gibson!"

From the humble beginnings of a tent at his first location, which he established just after his high school graduation, to locations in both Bemidji and Brainerd, Minnesota. Phil has weathered a lot during his 22 years in business.  Midnight Sun Pools n’ Spas sells in-ground and above-ground pools, hot tubs and patio furniture. They also build and sell saunas and custom saunas.  Phil currently has 12 "hand-picked and carefully selected" employees and is very proud of the Service they afford his customers.

“Since I started the company as service based, I have always put our service department before sales” Phil shares. He and his staff work very hard focusing on both sales and service aspects. “It’s a fine line as retaining qualified service professionals is difficult. What sets us apart is our longevity in the market and the fact that we are consistent and stable.”

Over the last 22 years Phil states the biggest obstacle he has had to overcome has been the recession.  However, he used the downturn to his advantage by working smarter. “During the recession we were able to buy commercial property, build showrooms and a warehouse” says Phil.  “We had them completed by the end of 2011.” 

Phil is looking forward to the upcoming selling season. He enjoys competition as it motivates him to be best of the best. “We will be HERE!” states Phil. “We have no plans for expansion beyond our local area of northern Minnesota.” The Midnight Sun team is invested in their community. “We give back locally and love seeing our customers out in public!” states Phil.

When asked what he likes about Nordic Phil responds, “My absolute favorite thing is their longevity and consistency. Just like Midnight Sun Pools n’ Spas, Nordic has been the same company since day one and has consistently done business correctly, honestly and aggressively.”  

Phil is looking forward to the next generation joining his business.  “My kids are growing up in our business” he states. “Just a few minutes ago, one of my twin boys explained to me how to test the PH of the hot tub water!”  However, one of the best decisions Phil says he’s ever made has been “accepting my wife, Abbey, into the business. By involving family in the business, it has given me a chance to build other businesses outside of our area and prosper beyond just our region.”  Phil recognizes that many new ideas have come from the ‘family’ dynamic and has enabled Midnight Sun Pool n’ Spas to stand out from the crowd.

Midnight Sun Pool n’ Spas can be found through the website or, find them on Facebook.

      Midnight Sun Logo
Midnight Sun over the Midnight SunThe midnight sun over the Midnight Sun Spa Location at 3411 Hannah Ave NW in Bemidji, MN.

Midnight Sun TentThe very first location of Midnight Sun Spa.
Midnight Sun Brainerd StorefrontThe Brainerd Location.
Midnight Sun Kids in TubThe next generation of Midnight Sun Pool n' Spas.


AAA Spa & Pool Service

Posted in Dealer Spotlight

earl and danielle croppedEarl & Danielle ShaloskyAAA Spa & Pool Services, owned by Earl and Danielle Shalosky, is located on the corner of Maple Avenue and Brown Street in Zanesville, Ohio.  Earl and Danielle started the business 15 years ago in their house and, after a couple of moves within the Zanesville area due to the growth of their business, they decided it was time to build the store they had always dreamed of.  They purchased the corner lot just down the street from their location, built a beautiful 2-story structure and moved in during March of 2013. “Our new store was showcased in Spa Retailer Magazine in the November/December issue 2 years ago” says Earl with a chuckle. “The grass wasn’t even in yet!” (Link to the article)

AAA Spa & Pool Services is a full service dealer and installer of above-ground pools, in-ground pools, saunas, spas, billiard tables and grills.  “We don’t just sell big-ticket items and send the customer home.” states Danielle. “We’re there through the purchase and for years beyond!”   This is one of the reasons they have grown even through the economic downturn. “When we started out there were 5 pool and spa dealers in Zanesville,” says Earl. “Now, we’re the only one!”  Danielle adds,” We are here to service, support and help maintain the integrity of our customers’ investment.”

Building pools and installing hot tubs, saunas and pool tables is something the Shaloskys love to do.  When asked what their biggest challenge is currently, Danielle is quick to respond, “Finding employees that are able to provide the service we feel our customers deserve!”  They are selective in their hiring process and that has made it stressful for them personally.  Their current staff is very knowledgeable, well-trained and capable of helping customers in every aspect of pool and spa sales or service.

Earl and Danielle are looking forward to the 2016 season.  They view the work they do as bringing families together. “We aren’t just selling a product, we’re providing new opportunities to unwind, relax and reconnect” states Danielle.  “We want to help more families and friends connect by spending quality time at home!”

AAA Spa & Pool Services became a Nordic Partner approximately 10 years ago.  Both Earl and Danielle are happy they made that decision as it fills a niche within their market. “They [Nordic hot tubs] are well made tubs that don’t break the bank” says Danielle.  Earl adds, “Our technicians hardly ever get called out to work on a Nordic!”  Less service work is something that makes Earl and Danielle happy as it fits in with their strategy of carrying the best products.

When asked what advice they could give to other dealers, Earl quickly quips, “That’s kind of the secret, isn’t it?”  He goes on to say, “Naw, just keep a positive attitude! Take care of your customers!”  Danielle adds, “Have high expectations! Don’t settle for second best.  ALWAYS strive to deliver the best experience.” That’s great advice!

Earl and Danielle can be contacted at AAA Spa & Pool Services through their website or find them on Facebook.

      AAA Logo AAA BuildingAAA Spa & Pool Service Storefront.

AAA Spa LotThe corner of Maple and Brown before Earl and Danielle transformed it into AAA Spa & Pool Services location.

AAA InteriorThe interior of the AAA Spa & Pool Services showroom.

AAA pool school night croppedPool School Night at AAA Spa & Pool Services.


All 4 Family Fun

Posted in Dealer Spotlight

Jeff Simons  Jeff SimonsJeff Simons has been in hot water since he was 15. Starting at Viscount Pools as a stock boy and working his way through the ranks, he now co-owns Viscount Pools, Hot Tubs and Pool Tables with business partner, Mark Moore.  “But, it isn’t just Mark and I as owners” states Jeff, “My wife Andrea, and Mark’s wife CJ, are owners with us!”

Viscount has two locations, All 4 Family Fun, at 36568 Groesbeck in Clinton Township, and Total Family Fun, at 27795 23-Mile Road in Chesterfield Township, Michigan.  With 12 employees, they sell in-ground and above-ground pools, pool tables, hot tubs, game room furniture, Bull grills, accessories and a full range of chemicals. This keeps Jeff, Mark and their team quite busy but, as Jeff states, “We wouldn’t want it any other way!”

Jeff feels the personal service they give customers sets Viscount apart from the crowd.  “When you buy a pool table or hot tub from us, you get an owner on-site with every delivery!” he says.  “We install every hot tub and pool table.  We have a crew that builds the pools but I like to go out as the business owner and train the new pool owners on-site on how their pools work.”  Viscount also offers this type of personal after-care for hot tub owners.  “I usually don’t go out to train people about their pool tables though. Pool tables don’t need much explanation, they need practice!” laughs Jeff.

Doing business about 30 miles north of Detroit has its challenges.  “We struggle with the labor market” states Jeff. “It’s harder to find and keep good people – people that want to work.”  The economic climate has also affected their business as the area is heavily based on the auto industry. “But it’s rebounding,” Jeff adds quickly. “We’re seeing great sales and that’s how we became number one in North America!”

Jeff is looking forward to a great year.  “Our goals are to raise our numbers in all categories and keep giving customers great quality service!” says Jeff. “And we could use a hot, dry summer!” he laughs.  But regardless of the weather, Jeff, Mark and their team are going to have fun!

Viscount carried the Nordic Hot Tub line some time ago but had to switch to another line through a merger of hot tub manufacturers.   In 2015 Jeff  was approached by a Nordic Rep and they happily rejoined the Nordic Dealer Network.  Jeff likes Nordic for a few reasons.  "Number one is  the quality of the product. Second is that it  is made in Michigan. And, third because the staff is always friendly and helpful," he says. 

Jeff gives this advice to other Nordic Partners, “Embrace all the differences of Nordic. The  HDPE shell, DTS™, poly bottoms and T-20 insulation are big differences!  And, that’s what makes them great!” 

Friday, May 19 through Sunday, May 21, 2017 Viscount will host a Nordic Truckload Sale Event at  the All 4 Family Fun/Viscount store at 36568 Groesbeck in Clinton Township.  Join Mark and his team for great pricing on a great  selection of Nordic Hot Tubs.

Contact Jeff, Mark and the Viscount Sales Team through the website or find them on Facebook.

      ViscountLogo clinton twp storeClinton Township Location.

Viscount Chesterfield StoreChesterfield Township Location.

Clinton Twp CrewJeff and the Team at Viscount are ready to help.

Chesterfield Sales FloorShowroom at the Chesterfield Township location.