Apollo Pools and Spas

Posted in Dealer Spotlight

ApolloPNS Matt crop  Matt CollinsMatt Collins is excited to be in the pool and spa business.  “I don’t know what the economists are saying but, we are doing great! We have experienced continued growth,” he says with a wide grin. Apollo Pools and Spas in Lakeville, Massachusetts, has tripled its sales over the last 6 years and Collins couldn't be more pleased.  

Apollo Pools and Spas has been in business over 12 years, with Collins purchasing and taking the helm 6 years ago.  Having worked in the pool and spa business prior to coming to Apollo, he has a keen sense of the area and the needs of his customers.  “The important thing is to do things the right way,” states Collins. “We’re a full service company.  We’re not the cheapest but, with us you get more bang for your buck!”

Charlie Strong, Regional Sales Manager for Nordic Hot Tubs, agrees stating, “I’ve known Matt for around 8 years now. I’ve watched him grow from working for another company, to buying Apollo, starting out in a little space and growing into a new location with a lot larger place.  He’s in a great spot now!”

Along with the growth of the business, Collins has expanded his staff to a current total of 10 employees. His staff is very knowledgeable and well-versed in the product lines Apollo carries. Collins is proud of them and says, “We sell in-ground and above-ground pools and hot tubs.  We service and sell chemicals and all the accessories that go along with that. They have to know all about everything...and they do!”

Collins states that the recession of '07-'08 hit them hard.  “It was brutal,” he states, shaking his head.  “What carried us through was our service department.  And that’s because of our reputation of quality work.” Strong agrees, “Matt has great customer service both in his sales and service department.  He is very successful with that.  A lot of his business is through word of mouth and referral.”

Apollo Pools and Spas has shown the Nordic line from the start.  Strong states, “Our partnership with Matt and Apollo has been one that is a ‘growing partnership’.  We’ve watched Matt grow and Nordic has grown along with him.”

Nordic Hot Tubs offer some unique features that Collins really enjoys. “The Whirlpool Therapy in Nordic Tubs is like no other,” states Collins. “Another thing is, they are simple and easy to work on.” Collins also likes working with Nordic's personnel. “They do what they say they’re going to do.” 

If Collins could give advice to any other dealer he feels the most important thing is to be honest. "Do what you say you can do. Honesty is the key!”

Apollo Pools and Spas is hosting a Nordic Truckload Sale from Friday through Sunday, September 8 - 10, 2017. Collins and his Sales Team will offer some of the best deals of the year on Nordic Hot Tubs.  Strong will also be on site to assist with sales and answer any questions regarding the Nordic line.  Strong states, “Matt is a dealer who has really grasped the concept of Truckload Sales and advertising. He does this extremely well!” 

Matt Collins and the Apollo Pools and Spas team can be reached through the website  or find them on Facebook.

      Apollo Logo ApolloPnS ShowroomThe showroom at Apollo Pools and Spas in Lakeville, Massachusetts.

ApolloPnS Tiki ShowroomThe renovation of the showroom is complete!

ApolloPnS SunRoomInstallA beautiful sunroom installation by Apollo Pools and Spas.

ApolloPnS DeckInstallationAnother Nordic Hot Tub installation by Apollo Pools and Spas.


Klenswite Pools & Spas

Posted in Dealer Spotlight

Situated in Middle Township, New Jersey, Klenswite Pools & Spas is located on the border between the communities of Whitesboro and Rio Grande.  Klenswite owner and current President, Jeff DeVico quips, “We have a road sign on one side of our store welcoming you to Rio Grande and a sign on the other side of our store welcoming you to Whitesboro! Since we are right in between the signs, we like to tell people we are located in Klenswitesboro!” 

Established in 1965 by Frank and Jeannette DeVico, Klenswite Pool & Spa has been a family owned business for over 51 years.  Son, Jeff took over the business in 2007 and has continued to make improvements to the building, grounds and the Klenswite team. “We’re located on the mainland surrounded by barrier island resort towns” states DeVico. “It’s an area with a lot of summer homes and second homes. We have to look good and we have to be good at what we do. It’s what our customers expect.”  

In season, Klenswite Pools & Spas employs around 28 employees but during the winter months they retain 6 people full-time.  They sell in-ground and above ground pools, hot tubs and, according to Jeff DeVico, “anything related to water products.” 

With approximately 8,000 square feet of showroom and warehouse space, DeVico likes to keep the location fresh. He rearranges the showroom seasonally to incorporate pool supplies during the summer and hot tubs during the winter. Their building was originally a local flea market and has a unique ‘U’ configuration, creating a courtyard area in the middle.  For 3 seasons of the year, DeVico moves the hot tub inventory to a big-top tent in the courtyard facing Bayview Road.  “The showroom space is full of pools and pool supplies so I move the hot tubs outside. It gives the feeling of a tent sale but it’s more a matter of space” says DeVico. “We move the tubs out there every spring and move them back in the fall. We call it the DeVico Shuffle!” he says with a laugh.

Klenswite Pools & Spas is committed to having a knowledgeable sales staff. Attached to the showroom is a dedicated classroom to facilitate staff training sessions when manufacturer’s reps come in to town.  DeVico states, “It’s important to keep my staff educated in the products.  But especially for the seasonal help, the re-learning curve goes straight up.” He goes on to say, “Our store manager, Tom, is excellent at what he does and extremely knowledgeable.  He kind of does everything from un-loading hot tubs to sales and delivery.”

DeVico is looking forward to a strong year. “What we want most is warm weather and customers!” he says with a grin. But he is also hoping that the favorable turn in the economy will spark discretionary spending. “I want our customers to buy a pool or hot tub from us first, and then worry about where they are going to put it. We want them to build around our products!”

Klenswite Pools & Spas has carried Nordic Hot Tubs for over 11 years. DeVico likes the Nordic line because they are easy, versatile and, in his words, “Anyone can own one!”

What advice does DeVico have for other dealers?  “Keep your staff educated. You want to be one step ahead of the competition.  And, the internet IS your competition.  Make sure when a customer does their research it leads them to you!”

Klenswite Pools & Spas is hosting a Nordic Truckload Sale beginning on Friday through Sunday, June 9 - 11, 2017. They will be under the big-top tent daily from 8 am through 6 pm with some outstanding hot tub deals! Nordic’s own Regional Sales Manager, Jerry Kisgen, will be on-site to assist with sales and answer questions about Nordic Hot Tubs. 

DeVico and the Klenswite Sales Team can be contacted through the website or find them on Facebook!
      Klenswite logoKWstore
Klenswite Pools & Spas located at
2410 Route 9 South
Rio Grande, New Jersey.

Klenswite Sale 6Showroom Interior at Klenswite Pools & Spas.
Klenswite Happy Nordic CustomerA happy Klenswite customer and proud new owner of a Nordic Hot Tub!


Aurora Pools & Spas

Posted in Dealer Spotlight

Aurora Scott 1        Scott FarmerFor 35 years Aurora Pools and Spas has been selling, installing and maintaining pools and hot tubs in the Lexington, Kentucky area.  Founded by Scott Farmer, it is a family owned and operated enterprise employing up to 12 full-time employees in peak season. 

Aurora Pools and Spas is one of the area’s largest home recreational products retailer.  They offer in-ground and above ground pools, hot tubs and saunas, billiard and game room furniture, tanning beds, stoves, fireplaces and all the accessories for making your backyard a place to enjoy. 

Chadd Farmer, son of founder Scott, is very proud of Aurora Pools and Spas.  When asked what sets Aurora apart from the rest he quickly answers, “The fact that we’re family owned and have exceptional customer service.”  Aurora’s stated goal is to offer customers “the best products at the lowest prices and support our products with exceptional service.”  Farmer indicates they have 3 service vehicles that are on the road daily to ensure the customers’ needs are met.

As in every business, Aurora Pools and Spas has had challenges.  Farmer feels the biggest challenge for them is finding and keeping quality help.  He indicates this isn’t just a recent trend but they have faced, and overcome, this challenge from the beginning.  Rusty Hendges, the Nordic Territory Sales Rep for Aurora Pools and Spas agrees, “Aurora is a great store with a great staff.  They have a lot to offer customers and they do it very well!”

Farmer is anticipating 2016 to be a good year for Aurora Pools and Spas. His optimism burns bright as he is looking forward to increasing sales for the year.  A renovation of their facility has just been completed and Farmer is confident this will help his Sales Team work even more efficiently with customers.

Aurora Pools and Spas have been Nordic Dealer Partners since 1996.  Farmer is very pleased with the relationship he has with Nordic. He feels the best thing about Nordic Hot Tubs is the simplicity of the product.  The Nordic tubs are a straight-forward hot tub and require little maintenance.  That makes Farmer happy! 

When asked what advice he would give to other dealers, Farmer is quick to reply, “Take care of your customers!”  Great advice from a business person with a lengthy track record proving his words are put into action.

Contact Chadd or Scott at Aurora Pools and Spas through the website.  Find them on Facebook or follow them on Twitter

      Aurora LogoAurora StorefrontAurora Pools & Spas Storefront at
1512 Colesbury Circle, Lexington, KY.

Aurora InteriorShowroom Interior at Aurora Pools & Spas.