Haven Spa Pool & Hearth

Posted in Dealer Spotlight

Haven Spa Pool & Hearth has been a fixture in the Portland, Oregon business community since 1975.  Beginning with the Clackamas location, Haven Spa Pool & Hearth expanded, adding locations in both Beaverton, Oregon and Vancouver, Washington.  Currently they have a total of 23 employees covering the 3 locations.

According to Stephan Drapeau, General Manager, Haven Spa Pool & Hearth is where their customers come to create their dream backyard and personal oasis. Drapeau knows that by providing a variety of quality products for his customers to choose from he can turn those dreams into reality.  In addition to hot tubs, Haven Spa Pool & Hearth offers swim spas, fireplaces and stoves, above ground swimming pools and barbeques.  “We also have a full Service and In-House Delivery Department,” adds Drapeau.

With 3 locations to manage, Drapeau learned early on that attention to detail is key to keeping his business at the top of its game. “What sets us apart is the quality of our staff,” states Drapeau, “most have been with us for years!”  He goes on to say, “We have an ongoing and unwavering commitment to providing an exceptional customer experience.”  With an emphasis on ‘Service First’ Drapeau and the staff at Haven Spa Pool & Hearth know that going the long mile to exceed customers’ expectations turns them into customers for life.

Having been in the industry for over 45 years, Haven Spa Pool & Hearth has weathered economic storms.  Drapeau’s uncompromising goal of retaining all his employees during the downturn of 2009 was realized through innovative marketing and management.  “We prized every customer that called or walked through our door,” he states. “We needed their business and we wanted them to know how important they were to us.”  It worked!  Drapeau not only retained all the employees during the ‘down’ economy but also realized a more loyal customer base, making Haven’s rebound even stronger.

2016 has been a great year for Haven Spa Pool & Hearth but Drapeau is looking forward to building on that success in 2017.  He states, “I’m looking forward to continued growth and innovative product developments from our vendor partners. This is what keeps us at the forefront in the minds of our customers and puts us ahead of our competitors.”

Haven Spa Pool & Hearth has been a Nordic Dealer Partner for over 16 years, having taken the line on in 2000. Drapeau does not regret his decision as he states his favorite thing about Nordic Hot Tubs is “DEPENDABILITY!!! We can always count on Nordic to deliver a great value and provide high quality service to their dealers.”

You can find Haven Spa Pool & Hearth through the website, on Facebook or, follow their Twitter feed.
      Haven LogoHaven StorefrontHaven Spa Pool & Hearth
Clackamas Location.

Beaverton Store 2Haven Spa Pool & Hearth
Beaverton Location.

Vancouver Store 3Haven Spa Pool & Hearth
Vancouver Location.



Posted in Dealer Spotlight

The year is 1955. The microwave oven is invented, the TV remote becomes public and the Brooklyn Dodgers are the World Series Champions.  It is also the year that Burt Hesselson opened the doors of his retail store in Elmira Heights, New York.  What started out as an Army/Navy surplus store evolved into the outdoor outfitters’ one-stop empire of Hesselson’s.

Tom Witzel, President of Hesselson’s, knows that longevity in the retail sector speaks volumes.  The reputation of Hesselson’s is they do the right thing when it comes to the customers.  He also knows that offering quality products at good prices makes for a solid loyal customer base. 

Having quality staff is also important to Witzel.  “Most of my key employees have been employed here for over 15 years.”  Training and product knowledge are key aspects to keeping his staff up to date on the variety of products Hesselson’s offers to their customers. 

In the mid-80’s Hesselson’s added hot tubs to their retail product line.  At first they displayed 2 to 3 tubs as a complement to the above-ground pools they carried.  Since then, they have expanded the showroom to where they now show over 25 hot tubs at any given time and have a minimum of 60 in the warehouse ready for immediate delivery.

Hesselson’s brought Nordic Hot Tubs into their showroom about 11 years ago.  Witzel is happy with their decision and feels Nordic is a great value for his customers.  “They have a lot of sizzle that customers want but can’t afford in an $8000 tub but can with a Nordic for under $5000” states Witzel. He also knows the Nordic quality adds value within the price point. “They just don’t break down!” he adds.

Being a retailer for as long as Witzel has been means he has seen many ups and downs in the business cycle.  “Economic conditions are always changing” he states.  The changing business climate challenges him but, keeping on trend and ahead of the competition is what he enjoys.

In addition to selling hot tubs and pools, Hesselson’s carries work boots, hunting gear and accessories, guns, ammunition, work and cold weather clothing. “I’m looking forward to a cold winter and a hot summer” quips Witzel. “Being in the pool business we like the hot summers, the hotter the better! But, we also sell a lot of cold weather clothing for hunting and the cold weather makes customers think about gearing up” he adds.

The advice Witzel has for other dealers is this, “Come to work every day, work hard and do the best you can do. Be a flexible boss and respect everyone around you.”  That’s good advice for work and for life!

Hesselson's is hosting a Nordic Sale Event beginning Thursday, October 26 through Sunday, October 29, 2017.  Join Tom and his Sales Team for some great prices on Nordic Hot Tubs!

Tom Witzel and the Hesselson’s Sales Team can be contacted through the website or find them on Facebook.

      Hesselsons Logo SQHesselsons Bldg SignHesselson's is located at
163 14th Street
Elmira Heights, NY.

Hesselsons Tent SaleHesselsons is hosting a Nordic Tent Sale Event from Thursday, Oct 26 - Sunday, Oct 29, 2017.


Volunteer Pools and Spas

Posted in Dealer Spotlight

Micah Seely is a first time retail owner and operator of Volunteer Pools & Spas in Fairview, Tennessee.  Opening the retail location at 1857 Fairview Boulevard in 2011 was the culmination of a dream for Seely and his business partner, Forrest Trotter.  Both Seely and his business partner, Forrest Trotter, have over 30 years’ experience in the pool and spa industry.

Volunteer Pools & Spas is new to Nordic Hot Tubs, having just become a Dealer Partner in 2016.  Rusty Hendges, Regional Sales Manager for this territory states, “With their experience and knowledge of the industry, Micah and the Volunteer Team is a great addition to the Nordic Dealer Network in the Southwest Nashville area.”  In addition to the Nordic Hot Tub line Volunteer Pools & Spas offers pool supplies, awning, outdoor kitchens, grills and all the accessories their customers need to make a backyard a personal oasis.

Seely is a firm believer in serving his customers and local community with great customer service before, during and after the sale.  “We are locally owned and operated with all local employees” he states. “We have an outstanding service department and sales staff. Plus, our Service Techs have over 30 years industry experience!”

New businesses face daunting challenges, as Seely and Trotter well know.  “We face the typical new business obstacles,” states Seely.  “But, we are experiencing consistent growth and community support!” he quickly adds.  He and Trotter are still tweaking their product lineup to determine which mix is the best for their store.

Another challenge Seely has faced is staffing.  “It took us a while to put together a great team of employees” says Seely.  He is confident that he currently has the best team in place and knows 2017 is going to be a strong year for them.  “I’m looking forward to continued growth throughout the next year” states Seely.  “There is also a possibility of relocating to a larger facility to expand our outdoor living section!”

Seely is happy with his decision to bring in the Nordic Hot Tub line to his showroom.  “My favorite things about Nordic are simplicity and quality of the product at affordable prices. Oh, and the fact they are made in the USA!” he adds.

Beginning a new business has taught Seely to tune in to what his customers are saying.  He gives this advice to other dealers, “Listen to customers’ needs and match the product to those needs.”  Putting this advice into practice has allowed him the growth that he and Trotter have enjoyed at Volunteer Pools & Spas.  Seely goes on to say, “All sales staff should be hot tub owners to better relate to their customers’ needs and wants!”  He is well aware that a knowledgeable sales staff is a strong sales staff that will produce steady sales.

Seely and the Volunteer Pool & Spa Sales Team can be reached through the website or on Facebook.
      Volunteer LogoVolunteer Storefront PSVolunteer Pools & Spas located at
1857 Fairview Blvd, Fairview, TN.