|When your doctor wants a hot tub, what do you do? You sell him one! This is exactly what led Bob and Debi Smith to open Le Dipping Parlor!
In 1986, the Smiths owned a plumbing business in El Dorado, Missouri. They were expecting their daughter and, during one of Debi’s doctor visits, their doctor told them he wanted to purchase a hot tub. Never ones to turn an opportunity down, they added hot tubs to their product line and sold the good doctor his hot tub!
Shortly after their daughter was born, the Smiths decided to move to a larger town. “That was rough!” states Debi. “Having children and moving the company to Springfield, Missouri was hard work!” Bob agrees it was difficult but they knew it was the right decision for their business.
Le Dipping Parlor sells and services only hot tubs. “We’re specialists. It’s all we do” says Debi. Servicing hot tubs is something that the Smiths and their team focus on. Bob states, ”Our new service techs ride with an experienced tech for over 6 months to train.” In addition, Le Dipping Parlor Service Techs attend annual service seminars to become certified and to keep their knowledge and skills current. Bob also knows that having a trained service tech in the store is important. “It saves time for both the customer and for us. Usually our techs can walk a customer through what’s going on with their tub over the phone which saves both of us a service call!”
The Smiths are very optimistic about 2017 as a whole. Bob indicates the economy is going well and he’s hoping to continue to the upward sales trend through the end of the year.
As newer members of the Nordic Dealer Partner Network, the Smiths are happy with the Nordic Hot Tubs line. “The quality and price points are great,” states Bob. “And, as a company they are one of the easiest to work with!”
Bob and Debi know their customers well and have this advice for other dealers. “Be customer friendly! Don’t brush them off because Customer Service is number one,” says Bob. Debi adds, “Bob’s right. That’s what we always do! And those personal referrals are key. Word of mouth is the best advertising and, it’s free if you treat your customers right.”
The Smiths and the Le Dipping Parlor Sales Team can be reached through the website or find them on Facebook.
|Richard and Jill Goode started working together soon after they met in 1982. Richard already had a successful stone masonry business so, when they moved to the mountains of Georgia, they continued working with stone and specialty decking for homeowners and contractors. The hard physical labor was an everyday strain on their bodies, and though skilled with plenty of work, they had a vision to create another business they could build.
In a twist of fate, a client paid the Goodes for a stone job with a hot tub, which they promptly fixed up and installed on their deck at home. The relief it brought them after the hard day’s work was something they agreed everyone should enjoy. According to Shannon Patterson, Accounting Manager and Sales person for Spa and Deck Creations, “They saw a great opportunity there and decided to start selling hot tubs.”
The original location in Blairsville, Georgia started out small. The Goodes grew their business carefully, strategically opening their second location in Blue Ridge, Georgia in 2002 when they knew the timing was right. Patterson is proud to be part of the success of Spa and Deck Creations. She states, “We now hold the hot tub market in the Georgia, Western North Carolina and Eastern Tennessee Tri-state area!”
Professionalism is a key ingredient in the Goodes’ recipe for success. Patterson states, “We are a dependable company and we stress professionalism.” This carries a lot of weight with their customers, both new and returning. “We also know consistent store hours are important,” states Patterson. “Customers know they’ll get served when they need us.”
Another way in which Spa and Deck Creations helps its customers is by servicing every hot tub and every brand. “Whether we sold it or not, we’ll service it!” says Patterson. Their service department is well- trained and certified in all types of service and repair making them respected and in high demand. “We know that good service people are hard to find so, we invest in our techs by providing training and education,” states Patterson. They are very proud of their service and delivery people and office staff.
The bar is set high for 2017 according to Patterson. “We are working hard to go on the Italy Trip with Nordic!” she says with a grin. “Our goals are to increase our sales incentives to reach our major goals. We like the challenge!” With determination as strong as Patterson’s, there is little doubt they will be touring the Italian countryside in October! She said she would send postcards…
One of Patterson’s favorite things about Nordic Hot Tubs is their powerful jet massage. She likes the way Nordic balances the jet to pump output to maximize the DTS™. “Plus, we don’t have to work on Nordic tubs often,” states Patterson. “They hold up very well!”
Patterson has this advice for other dealers, “It’s a great business to be in. It’s not easy but if you love what you do it’s great!” Patterson refers back to the professionalism Spa and Deck Creations is known for when she states, “You need to learn and know your products. We’ve seen dealers come and go but if you know what you are doing, you’ll stay!”
Patterson and the Spa and Deck Sales Team can be reached through the website or find them on Facebook. They also have Twitter and Instagram.
|American Pools & Spas has been a family owned business since 1976 when Wayne and Betty Barr opened their first store in Springfield, South Carolina. They started the business with the idea of giving customers the best in pools and pool supplies. In 1991 they expanded into the West Columbia area by opening their store at 2225 Platt Springs Road. Since that time they have added top of the line products such as hot tubs, above and in-ground pools and chemicals.
According to Kevin Davis, Sales and Marketing Manager for American Pools, the individualized customer attention is what sets American apart from the competition. “We give individualized attention and problem solving in each and every scenario and we give that attention to one customer at a time”, states Davis.
One significant change Brian Wilkinson, General Manager of American Pools has seen of late is the increase in competition from internet sales. “It’s an ongoing battle,” says Wilkinson. “However, we have our niche of providing hands-on care and attending to individual needs. In the age of the internet, being on a first name basis goes a long way in developing a relationship with your customer.” Davis agrees, stating, “We offer personalized warranty service with trained and certified technicians. With online purchasing, that’s hit or miss!”
Davis is confident that 2017 will be a great year for American Pools and Spas. He indicates they have already experienced great sales growth. He is excited about expansion plans which would increase the pool and hot tub display area. “We are looking at expanding and renovating our showroom later this year. This will allow us to show 7 – 8 hot tubs in addition to our pools.”
American Pools and Spas became a Nordic Dealer Partner in 2005. Both Wilkinson and Davis feel this was a great addition to their product line. He states, “The S.T.A.R approach is still my favorite thing about Nordic. Folks don’t like over-complicated stuff. The Simple, Therapeutic, Affordable and Reliable aspects of Nordic tubs makes them easy to sell.”
Davis offers this advice to other dealers, “Keep it simple. Don’t talk above your customers’ heads because they will pick up on that. You don’t have to impress them with YOUR knowledge. The point is to figure out their needs!”
Kevin Davis, Brian Wilkinson and the American Pool and Spas Sales Team can be reached through the website. They can also be found on Facebook and Instagram.
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