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Wizard Hot Tubs - UK

Posted in Dealer Spotlight

Nestled along the Erewash River in Derbyshire, England is the picturesque town of Ilkeston.  In the 19th Century, Ilkeston was known as a tourist destination for natural mineral water baths.  Although the bathhouses closed there is still Bath Street which commemorates their contribution to the local economy.

Drawing on the rich spa history of the area and his own ingenuity, Andy Booth founded Wizard Hot Tubs in 1999 and is currently the Managing Director.  He gained experience in plastic injection jet molding while employed by another company, which went out of business.  He was then approached by an American company to continue as a manufacturer and jet supplier for them which he did with great success.  “It was a natural progression for me to open my own store as I was already making the jets and installing the whirlpools,” says Andy.  He clearly remembers selling his first hot tub and is looking forward to another great year!

Currently Wizard Hot Tubs has three distinct divisions to the business.  The plumbing and heating division installs custom baths and heating for both residential and commercial accounts. The whirlpool plastic mold injection division creates the jets for custom hot tubs and baths while the hot tub division sells, delivers and installs hot tubs, both custom and stock, around the country. Of the 20 employees at Wizard Hot Tubs, Andy indicates 6 are dedicated to the hot tub division.

Andy feels Wizard Hot Tubs stands out from the competition because it is a family owned and operated business. “We’ve been a family run business since we opened in 1995,” he says.  “We take great pride in our service and are known as a company that looks after both our suppliers and our customers.”

In 2008 Wizard Hot Tubs felt the sting of the economic downturn.  Andy was keenly aware that the survival of the company hinged on his ability to stay flexible and meet the needs of his customers.  “We went the extra mile to help people out and to stay above our competitors,” he says.  “We made sure we were there when our customers needed us.” Andy feels the flexibility and agility they demonstrated helped Wizard Hot Tubs emerge from the recession as a much stronger company.

This year is already a good year for Wizard Hot Tubs.  “We’ve got a lot happening in the Holiday Lodge industry,” says Andy with a wide smile. “Static caravan parks are putting in hot tubs for vacationers and they can place these parks in areas where you can’t build houses!” He cites how recently he was able to install multiple hot tubs in a caravan park along the shore of Loch Ness in Scotland.  “You can go Nessy hunting right from your hot tub up there!” he says with a laugh.

Andy is very pleased he decided to bring Nordic Hot Tubs into his showroom in 2006. “We love that it [Nordic] has a family feel.  It’s a great company to work with and they have a great product! There are no problems with the shell at all!” he states.  “We also like that, if there are any issues, they are sorted quickly!”

When asked what advice he would offer to other hot tub dealers Andy quickly responds, “Stick with a good product!” He goes on to explain, “Avoid knock-offs or copies of good products.  Buy quality and stay with what works!”

Andy Booth and the Wizard Sales Team can be found on the web, on Facebook, Twitter and Instagram. 

      Wizard Hot Tub LogoWizard Hot Tubs ShowroomWizard Hot Tubs' showroom installation of a Nordic Encore LS.
Wizard Hot Tubs Lake InstallationA beautiful Nordic Hot Tub installation by Wizard Hot Tubs.
Wizard Hot Tub Loch Ness Hot TubIn Scotland, you can go Nessy hunting on Loch Ness right from your Nordic Hot Tub! Another gorgeous installation by Wizard Hot Tubs.

Wizard Hot Tub Delvy TruckAnother delivery on its way from Wizard Hot Tubs.

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R & S Pool and Spa

Posted in Dealer Spotlight

How did R & S Pool and Spa in Maryland Heights, Missouri get started in the industry?  Stephanie Aubuchon, Store Manager for R & S Pool and Spa laughs when she says, “It’s an interesting story about how that happened!”

In 1971, Mike Sakovich opened a small appliance repair business where he fixed household items such as vacuums, fans or anything that needed repair.  A client brought in a pump for Mike to repair which led to a contract repairing pumps for the local pool and spa industry.  That contract led to the beginning of R & S Pool and Spa, a full retail and installation company for above ground pools and hot tubs.

Service and repair is still a huge part of R & S Pools and Spa according to Aubuchon. Customers know when they call or visit the showroom, the person helping them is an expert in the pool and spa industry.  “Our Customer Service reps each have between 20 to 30 years’ experience each,” she says with pride. “We have both an in-house and field service repair department and we stock a huge inventory of repair parts so customers can get exactly the part they need when they need it!” 

Aubuchon is hoping for a cold winter season and a warm summer next year.  “Cold winters help us sell more hot tubs but warm summers really help with pool sales,” she says with a grin.  Staying busy in both seasons allows the company to grow from 14 to 25 employees in the summer during pool building season. 

R & S Pools and Spas brought the Nordic Hot Tub line back into their showroom earlier this year.  “We had been a Nordic Dealer before and decided to do it again,” states Aubuchon.  Her favorite things about the line are the price point and the lifetime shell warranty.  “And we like our rep too,” she adds.

Stephanie Victory, Regional Sales Manager for Nordic Hot Tubs is impressed with R & S Pools and Spas.  “R & S has the friendliest and most knowledgeable staff!” states Victory. “They also have the most beautiful showroom in the St. Louis area!”  She is looking forward to working with Aubuchon and the R & S Sales Team to grow the Nordic presence in the St. Louis market.

Aubuchon has this advice for other dealers, “Help your customers help themselves!  Give them as much knowledge as possible!” 

Stephanie Aubuchon and the R & S Pool and Spa Sales team can be reached through the website or find them on Facebook.


      RandS LogoRandS StorefrontR&S Pool and Spa located at
12001 Dorsett Rd in Maryland Hts, MO.

R and S ShowroomR&S carries a great inventory of chemicals, accessories and parts!





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Dunson Pool and Spa

Posted in Dealer Spotlight

Beaufort, North Carolina was established in 1709 and was ranked as one of “America’s Coolest Small Towns” in 2012!  It is located on the Inner Banks region along the Atlantic coastline. This is where John Dunson moved his home based services as Dunson’s Pool & Spa Service in 2005 from Raleigh, NC.

John is no novice to the pool and spa industry.  He has worked for over 20 years building pools and doing service work on hot tubs and pool equipment. In 2002 John decided to leave the dealership he was working for in Raleigh, NC to pursue his own hot tub and pool service business, with the blessings of his then employer.

In 2005 John, Lisa and two daughters moved to the Beaufort area where John continued in the pool and spa service industry working from home. However, it soon became apparent to John and Lisa they needed to have a retail location and showroom.  In 2012, they opened Dunson Pool & Spa Inc. at 1630 Live Oak Street and haven’t looked back.  “I have become passionate about hot tubs,” says Lisa with excitement.

Lisa knows customer service is the thing that sets Dunson Pool & Spa apart from the competition.  “We are the first spa dealer in Beaufort,” she states. “We’re small and we give that small town personal touch to our customers. We prefer to educate our customers rather than upselling them on products they do not need.” 

“I didn’t know the first thing about water chemistry or spas when we started this business,” says Lisa with a hearty laugh.  “Thankfully Nordic keeps it simple and easy to learn!”  She credits husband John, his previous employer Rob Lawler and Nordic’s support team for being supportive and helping her grow in the pool and spa industry.

Dunson Pool & Spa has recently become a second-generation business.  Joining their sales staff is their youngest daughter, Casey.  “She is proving to be a huge asset to our business, learning the specs on the Nordic spa line as well as water chemistry,” says Lisa with great pride. 

Lisa is looking forward to the upcoming year for sales and expansion. “Beaufort is a Coastal Town with a lot of rentals in the area.  We have many customers with multiple tubs and the Nordic line fits in well with its simplicity and low maintenance.”  There are plans to expand with an exterior showroom which will allow customers to visualize a hot tub in a more natural setting.  “Currently we have a 900-square foot store, but we’ll be able to show more, and sell more, with the expanded ‘living space’ showroom,” states Lisa.

John was familiar with Nordic Hot Tubs before opening the store, so bringing the Nordic line into the Dunson showroom was an easy decision for both he and Lisa. “We were already familiar with the simplicity and durability of Nordic,” says Lisa. “No repair calls!  It’s a beautiful thing!”

Giving back to their community is a big priority for the Dunson’s. John & Lisa give annually to the local Elementary, Middle and High Schools, as well as Lisa being an active member of the Beaufort Lion’s Club.

Lisa has this advice for other Nordic Dealers, “Don’t be too brand specific but also don’t take on too many brands. That just confuses your customers.”

Dunson's Pool & Spa will be hosting a Nordic Truckload Sale Event this Friday through Sunday, November 10 - 12, 2017.  Join them and their Sales Team for an expanded selection and great deals on Nordic Hot Tubs!

John, Lisa, Casey and the Dunson Pool and Spa Team can be reached through the website or find them on Facebook and Instagram.



      2014 Dunson LogoDunson StorefrontDunson Pool & Spa's storefront at
1630 Live Oak Street
Beaufort, North Carolina.

DunsonInstallation2A beautiful Nordic Hot Tub installation by Dunson Pool & Spa.
DunsonInstallationAnother gorgeous installation by Dunson Pool & Spa of a Nordic Crown XL™.